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Pay Per Click (PPC) Advertising simplified

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For : Movers and Shakers
Date Added : March 27, 2013 Views : 718
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When browsing on a search portal, Google or Bing, your advert will appear next to or on top of the organic search results for a search phrase you entered. PPC advertisements are called "sponsored ads" on the Google results page and "ads" with the Bing results page.

Advertisers place bids for selected search phrases. When a searcher clicks on your ad, you are charged according to the amount you bid for that search phrase. The more you are willing to bid for a specified search term, the higher your advert will appear within the sponsored listings. The larger the pay per click service's network, the higher the bids the advertisers will be willing to pay for best positions.

A typical Pay Per Click (PPC) advertisement as it is shown on the search portal.

PPC Advertising and marketing campaign management (Headline / Title)

Online Promotions & Graphix setup and manage Google AdWords & Bing / Microsoft Advertising campaigns (Description)

www.ogd.co.za (Display URL)

Headline / Title: The hyperlink in a headline will redirect traffic through the pay per click service to the URL set by the advertiser.

Description: All pay per click services restrict the length of advertising copy to several lines and/or a given quantity of characters.

Display URL: A display URL is shown to tell the searcher where the advert will take them. The display URL does not necessarily reflect the actual page to which a visitor would be sent.

It's necessary to closely track the overall performance of one's advertising right from the beginning. The ultimate measure of the performance of your pay per click marketing and advertising campaign is the return on investment (ROI) of each advertisement.

Pay per click is an highly specific form of paid advertising. Advertisers compose the advertisement itself, choose the search terms for which they will advertise and set the bid price that they are willing to pay for every click the ad receives.

Pay per click affords advertisers a high degree of control and the capacity to effortlessly measure the outcomes of their campaigns. Control could be the most important advantage of PPC advertising but because every one of the advertisers with which you compete also have exactly the same control, pay per click campaigns have to have active monitoring and management.

The major attraction that any pay per click service offers to advertisers is its capability to distribute advertising. Pay per click also allows advertisers to target a variety of geographic locations with a selection of specific countries and languages to focus on.

Both Google and Bing advertisers can run parallel campaigns with the very same search phrases. The identical ads which are used in search results will also appear in Google AdSense and Microsoft Advertising contextual advertising. Google and Bing offer a contextual advertising choice through which advertisers can open up their campaigns for distribution by way of Google's and Bing's networks, which comprises hundreds of thousands of specific Internet sites, news internet sites, and content portals.

Google's most important advantage will be the size of the AdSense network, together with the ability to reach a range of small Sites. AdWords adverts are always displayed on the Google search portal. Advertisers can decide whether or not to distribute their ads by way of Google's AdSense network of partners.

There is a variety of second tier players who could possibly offer useful services and more cost-effective advertising alternate options in many instances. You can find Pure pay per click providers, Regional providers and Vertical market providers, who specialize in distinct forms of products or services.

Too complicated or you simply don't have the time? Just click here to get Online Promotions & Graphix to do it for you. We setup & manage your Pay Per Click advertising campaign, writing the ads, monitoring your ads position & adjusting keyword bids to obtain the best Return On Investment for your spending budget.


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Contact Info

Nurse Practitioner,keverrastro37
Phone : 641-364-1850

Email : promotion@ogd.co.za

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